Radio listeners can now enjoy live feeds, enter contests or get more
information about what they heard -- right from their smartphone
PORTLAND, Ore., July 21, 2014 Today, Clip Interactive announced a new partnership with Entercom Communications to launch interactive mobile apps for all of their radio stations in the Portland market.
Entercom's
new Clip Radio-powered apps will enable listeners to interact with and
respond to all elements of the broadcast and stream. Listeners can
access a live content feed and browse all station content that they hear
on air, creating a deep interaction with Entercom's radio programming.
Entercom's new mobile apps will help drive listener engagement and
significantly boost advertising revenue for each of their stations.
Radio stations currently using Clip Interactive's technology have seen
unprecedented engagement and conversion rates for advertisers, opening
an entirely new and significant revenue channel for broadcast radio.
"We're excited to put the capabilities of interactive radio to work with Entercom's Portland stations," said Bill Freund,
Chief Revenue Officer at Clip Interactive. "Our technology will
increase Entercom's user interactions and deliver better advertising
results and increased ROI."
"We are eager to work with Clip Interactive to expand our mobile strategy to now include the broadcast," said Tim McNamara,
Entercom Portland Vice President and General Manager. "Clip
Interactive's technology will make the over-the-air broadcast
interactive, helping our radio stations build stronger relationships
with our listeners – as well as increase our offering and benefits to
advertisers."
As of today, interactive mobile apps are available for the following Entercom Portland radio stations:
- KGON-FM, 92.3 KGON
- KRSK-FM, 105.1 The Buzz
- KWJJ-FM, 99.5 The Wolf
- KYCH-FM, 97.1 Charlie FM
- KNRK-FM, 94/7 FM
- KFXX-AM, 1080 The FAN
- KMTT-AM, Sports 910
The
new Entercom apps initiate more engagement from radio listeners by
offering the ability to interact with what they hear on the radio –
including downloading music, entering contests, accessing special
offers, taking polls and responding to relevant advertiser messaging.
About Clip Interactive
Clip Interactive is a Boulder, Colorado, technology company founded in 2012. The company's mission is to give interactive radio to the masses in order to bring more listeners to stations and to provide new services to listeners, advertisers, labels and station owners through both stand-alone apps for individual stations as well as the Clip Radio app, which aggregates all Clip Interactive stations.
Clip Interactive is a Boulder, Colorado, technology company founded in 2012. The company's mission is to give interactive radio to the masses in order to bring more listeners to stations and to provide new services to listeners, advertisers, labels and station owners through both stand-alone apps for individual stations as well as the Clip Radio app, which aggregates all Clip Interactive stations.
About Entercom Communications
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known
for developing unique and highly successful, locally programmed
stations, Entercom is home to some of radio's most distinguished brands
and compelling personalities. The company also is the radio broadcast
partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas
City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans
Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom
focuses on creating effective multi-platform marketing solutions for
its customers, incorporating the company's audio, digital and
experiential assets. Additionally, the company has a long-standing
commitment to responsible corporate citizenship and environmental
stewardship. Entercom stations play a vital, hands-on role in improving
their communities, providing over $100 million in annual support for local charitable organizations.
The
company's radio stations have received numerous awards, including
multiple Edward R. Murrow Awards for excellence in broadcast journalism
as well as the National Association of Broadcasters' (NAB) Marconi Award
for excellence in radio broadcasting. In 2012 and again in 2013,
Entercom was named one of the top 500 technology innovators in the United States by InformationWeek.
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