94.7 Hits FM Montreal Changes Format

When listeners tune in to 94.7 Hits FM, Montreal, they will hear a new sound and new slogan, "Montreal's Hottest Music." The station now plays nothing but hip hop, dance and pop music. The objective is to steer away from the hard rap it once played to be more inviting to parents and children, while continuing to attract the primary target of 18-35 year olds.

"After conducting extensive research, we understood what our audience wanted, and now we've made the changes necessary to cater to those demands. The people have spoken about what they want to hear," said Billy Teed, Program Director of 94.7 Hits FM.

94.7 Hits FM is growing rapidly and making a strong impact in the market. With 85,000 plus fans on Facebook and monthly page views over 100,000 on 947hits.com, the station is definitely getting some attention.

"We are no longer a small local station, we now have a strong international presence, which is a unique position to be in," said Tina Paylan, Marketing Director of 94.7 Hits FM. "Despite having started out as a small station with limited resources, we managed to have a considerable impact on Montreal listeners from day one. This new on air sound marks the first of many phases of development we are undergoing in order to adapt to our growing audience and continue to differentiate ourselves in an evolving market like Montreal."