Fairfax Radio Network’s Perth Music station 96FM has launched their biggest ever promotion, with the chance for one lucky listener to win a cool $1 million.
96FM is getting together a list of the greatest 96 Real Music Albums of all time. One album out of its greatest 96 could be worth $1 million to one Perth listener.
The TSL tactic will run for 5 weeks from next Monday with 96FM listeners hanging out for that day’s nominated real music albums from the list of 96. They then win tickets to 96FM’s “Million dollar breakfast” at Perth Convention and Exhibition Centre in early December.
During the OB from the event on December 4, 96FM’s Blackers, Carmen and Fitzi will give one person the chance to select one album from the 96 real music albums featured – 1 could be worth $1 million.
“This campaign is built around our music, 96FM is the only station in Perth keeping real music alive and that really resonates with our listeners,” 96FM General Manager Martin Boylen said.
“This is a massive promotion for us and culminates in the chance for an amazing, life changing prize for a lucky listener.”
96FM launched the on-air campaign today and are ramping it up with external marketing as well.
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