Among the many other benefits of The Captain's last days in Yankee pinstripes, it jacked up ratings for both of the city's sports-talk radio stations.
Call it the Derek Jeter effect.
Among the many other benefits of The Captain's last days in Yankee pinstripes, it jacked up ratings for both of the city's sports-talk radio stations, WFAN (101.9 FM, 660 AM) and WEPN (98.7 FM).In the September-October Nielsen ratings, WFAN leapt from 3.6% of the overall city audience to 4.6%, good for sixth place. WEPN rose from 1.4% to 2.0%.
The WFAN morning show of Boomer Esiason and Craig Carton vaulted from ninth place to fifth place, and its share of advertiser-coveted 25- to 54-year-old listeners zoomed from 3.2% to 4.5%, moving WFAN from 13th place to sixth.
WCBS-FM (101.1) remained No. 1 overall, but its share of the audience was down - suggesting some men, in particular, were picking sports over classic hits.
WHTZ (100.3 FM) was first overall among 25- to 54-year-olds.
Here are Neilsen's figures on the top 10 and their share of the total city audience in the average quarter hour:
1. WCBS-FM 6.1%
2. WLTW 5.4%
3. WBLS 5.3%
4. WHTZ 5.1%
5. WSKQ 5.0%
6. WFAN 4.6%
7. WAXQ 4.3%
8. WINS 3.6%
9. WXNY 3.5%
10. WWPR 3.3%
11. WKTU 3.3%
12. WQHT 3.2%
13. WCBS-AM 3.1%
14. WNYC 3.0%
15. WWFS 2.9%
16. WBMP 2.8%
17. WPLJ 2.4%
18. WPAT-FM 2.3%
19. WABC 2.1%
20. WEPN 2.0%
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