A programming feature which provides daily updates from Santa is being offered to radio stations once again this year.
Manchester based imaging & production company Devaweb is providing the series of daily audio clips for use in December, which features Santa reporting on his festive preparations, as he gets ready for Christmas Day. There’s even the option of a special Santa show, direct from the North Pole, on Christmas Day.
Devaweb’s founder Chris Stevens said: “This is the seventh year we’ve connected Santa with radio stations, and we’ve been delighted to see the biggest take-up yet. It’s also great to hear that stations are gaining repeat client bookings for the feature, year after year.”
Although Devaweb are better known for their station imaging services and sung jingles, Chris explained that they’re also moving into content production. “We’ve already launched This Day In Music, and Santa is more proof that we believe high quality content should be available to all stations.”
The minute-long audio pieces are delivered with custom intros and promo elements.
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