iHeartMedia has launched a new translator with the second All-Christmas format for its Lexington, KY cluster. 98.5 W253BK Winchester has signed-on rebroadcasting 98.1 WBUL-HD2 Lexington with commercial-free Country Christmas music. In doing so, it joins sister Hot AC “Mix 94.5” WMXL in airing Christmas music in the Lexington market. W253BK is operating with 250 watts at 150 meters covering all of Lexington proper.
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